About Us

Our practice thrives through our passion to provide the highest quality orthodontic treatment, contributing to the overall health and well-being of our patients. Achieving a beautiful, healthy, technically-excellent orthodontic result for every patient is our highest priority. we are committed to continuing education and ongoing training to assure the delivery of state-of-the-art, evidence-based orthodontic care.

At the same time, we work together as a highly professional team to provide a truly remarkable experience for our patients and parents. We are known in our community for delivering an exceptional level of service in a vibrant, fun, positive setting. We are a patient-centered practice, offering personalized treatment in a friendly, caring environment. It is important to us that every patient feels uplifted and respected. We act and speak with integrity, sincerity and love.

We are dedicated to 'raising the bar' for quality orthodontic care in Santa Cruz County!

Meet Our Doctor

Meet Our Staff

Victoria is our New Patient Coordinator, and has the gift of immediately making our new guests feel at home. She is a real pro at working with our new patients, explaining the many aspects of treatment, setting up the appointments for getting treatment started, and generally being the "best friend" of our new patients.

Victoria has a wacky sense of humor and is clearly a "people person." She loves getting to know new people and we are certain that you will come to rely upon Victoria the way we do.

Victoria joined our office in 1997 as a talented and cheerful chairside assistant, but she's really thrived in her position of New Patient Coordinator.

Victoria says she most enjoys the support from and high morale of our entire team. In and out of the office she is a good joke teller and loves to laugh. She lives in Watsonville with her husband (and best friend) Steve, and their kids, Keiran and Amelia. They enjoy traveling whenever they have a chance. Victoria enjoys tennis, softball and the time inside and out

The minute you walk through the door of our office you will be greeted by Carol's cheerful smile. Carol joined our practice as our lead Scheduling Coordinator in January of 2000 and brings over 20 years of experience in dentistry and excellent patient care to her position. Carol's background in dentistry makes her a perfect fit! Carol also had braces in our office as an adult and can help you understand the benefits of orthodontics at any age.

Carol and her husband, Randy, have two beautiful daughters, Amanda and Lisa. Their family enjoys water skiing, camping and house boating most of the year (bad weather doesn't scare them off!). Besides spending lots of time with her family, Carol enjoys cooking and going on walks with her two Jack Russell Terriers, Jenny and Sassy, and her Pug, Tilly. Carol is quite the humanitarian, volunteers for Meals on Wheels, and is looking forward to some day assisting in the placement of abandoned dogs.

Monica joined our team in July of 2000. She works in our lab and clinic as a Laboratory and Sterilization Technician and as an assistant's assistant. Because of her thorough and careful attitude she is a great asset to our office.

She is family oriented and has 2 beautiful children, Leslie and Raymond, in addition to her husband, Jose. Together they all love soccer and family adventures at the park. We are proud to have Monica's warm and charming personality on our outstanding team.

Esmeralda joined our office in 2002 and has been in orthodontics since 2000. As a chairside assistant, she does a fantastic job of taking impressions of the teeth for study models and appliances. She also takes x-rays and digital photographs; much of this is used by Dr. Joiner in completing the diagnosis and treatment plan. Because of her outgoing personality, great smile and a wry sense of humor she blends perfectly into her role of working with many different patients throughout the day.

Esmeralda enjoys spending time with her husband, Tyrone, their beautiful daughter Mary, and their dog, Lilly. Her hobbies include collecting all things Disney, the beach, and being a mom.

Rosa, like Sally, was on our team a few years ago, then moved away. Now she's back! Rosa now spends most of her time working in an off-site laboratory on a special laboratory technique that Dr. Joiner has developed to ensure more precise placement of braces. Rosa has a great work ethic, a fun sense of humor and a beautiful smile!

We are thrilled to have Sally rejoin our office. She originally worked here in the mid-1990s and came back in 2004. She is a warm and caring chairside assistant who will make you comfortable the moment you sit down. Her smile and exuberant laugh make her an easy favorite among patients.

Sally really enjoys spending time with her kids, Austin and Paige! Together they enjoy camping at the lake, wakeboarding and just spending time with their French Bulldog, Sydney. Sally enjoys spending time at the gym to stay fit and active.